Welcome To Take The Helm NYC

The best resource for starting your tech company in the Big Apple NYC

The best resource for starting your tech company in the Big Apple NYC

Who doesn’t love New York City?  This is America’s city and I love living here.  No other place in the world offers so much possibility and opportunity and that’s why I live here.  Aside from maybe London this is the financial capital of the planet.  The lower east side of Manhattan is where I grew up and the place I call home.  I have traveled the world and it seems that no other place has the same things to offer.  The food, the culture, the people, and especially the night life.  This concrete jungle is teaming with life at all hours of the day and well into the night.  If you read the news reports or listen to the talking heads on TV you would get the impression that New York isn’t very friendly to tourists and outsiders.  From my experience I just don’t think the stereotype holds water.  I strongly recommend if your looking for excitement then look no further then NY.  This website is all about helping startup companies move to Manhattan and build successful companies.  In my opinion, there is no better place in the world to start a business.  We have some of the biggest fortune 500 companies on earth residing in NYC and the amount of talented individuals carving our their share of the American dream is unmatched around the world.  The biggest problem there is with startup companies moving here is the cost of living.  Apartments in New York per square foot are some of the most expensive on earth for very tiny spaces.  The reason for this is the city is so packed with people that it’s hard to find a place to live.  In conclusion, if you can afford the cost of living and the cost to do business then I highly recommend moving the East Coast.  If your budget is tight I would recommend starting your technology company on the West Coast in Portland Oregon or Seattle Washington.  Take the Helm NYC will feature the best blogs about technology, business startups, websites, seo, and marketing.

Oregon Web Solutions – Portland SEO Company

Is your competition ranking above you in the Google search rankings?  This is a common problem a lot of companies face.  The worst part is you can have superior content, better social media strategy, and a better business model and still be getting outranked.  The reason for this is Google’s search algorithm uses the equivilant of a math equation to rank websites based on a number of factors.  These factors include the amount of unique content, inbound links, outbound links, social media, anchor text, domain age, website age, bounce rates, traffic counts, and other factors to decide where your website ranks.  A good SEO company must know the algorithm and position your companies site with as many of those positive factors as possible, but before this you must identify your customer and do keyword research to find out what your customers are searching.  All these factors combining together will mean good rankings for the most important keywords that will convert to sales and new customers.  If you think about it, what’s the point of rankings for terms that don’t convert into profit?  I have worked with Oregon Web Solutions – Portland SEO Company for years and have learned the importance of a well balanced strategy to ranking a website.  I lived on the West Coast for about 10 years and then eventually moved back to New York City.  My time there working with tech companies in Portland really gave me an inside to how to market your business online.   There are many factors that go into ranking webpages that the average business owner just isn’t going to think about.  You may be asking, what is the average business owner to do?  The only two options for you to compete and outrank your competition is to go back to college and get a technology degree or hire a really good SEO Company.

One of the most popular areas of study at Universities in the United States is technology and computer science.  You can search for colleges that offer a degree in computers by visiting Department of Education website College Scorecard.  There you can just plug in your specific area and field of study to get a list of colleges that offer degrees in that field.  You will notice that the next wave of college graduates will be even more educated in technology and computers then the current generation.  If your not constantly studying the word wide web and the changes that take place everyday your going to be left behind.  The current generation was born into a technological worlds and was using cell phones and iPads before they could walk.  It’s hard for us exactly predict how technology may affect the future but it’s safe the say it’s only going to become a more important and commonplace in our everyday lives.

The small business owners of today need to realize that things like Yellow Book Ads and print ads in general are going to become less relevant in the future.  The iPhone is essentially a device the size of a deck of cards that can access more information instantly then the biggest library’s in the world can hold.  This means that if you don’t get with the times and adapt your companies advertising and marketing now your going to be left behind.  That’s why I highly recommend hiring the best search engine optimization services you can afford.  As I have mentioned earlier I grew up in the lower east side of Manhattan, but eventually moved to Oregon to work for a large tech company.  I have now moved back to NYC to build my business and raise a family.  While I was there I worked with Oregon Web Solutions on many product launches and Amazon listing and they really know how to get Google rankings.   They made this white board animation video that explains what a competent SEO can do for your website.

That video is important because it breaks down the process in a company would go through to rank your webpage.  Did that seem complicated to you?  If it did then it’s probably best that you hire a search engine marketing company in your local area.  If you understood most of that you might be technologically sophisticated enough to do your own optimization.  The process is not hard but it can seem very complex and technical to people who are not very comfortable with the internet.  It’s like any profession, once you learn something and do everyday you become very good at it.  A company that specializes in web design is going to become very proficient and building webpages and will most likely be able to build one very quickly.  If the average restaurant owner were to try to build there own webpage it would take them days and in the end it probably wouldn’t turn out there great anyways.  That’s why I always reccomend outsourcing as much things as you can to skilled professionals and focusing on the things you specific niche or profession.  Take the Helm NYC is here to convince startup and technology companies to move to the East Coast.  In the past technology firms have seen the West Coast as the place to be but our goal is to convince you that the most resources for your company can be found in New York City.  As I mentioned earlier I have used Oregon Web Solutions for my Portland SEO Services but they are not the only company out there.  If you search for Portland companies you will find Portland SEO Pros, Mad Fish Digital, Greg Beddor, Jeff Peterson, and many more.  The key here is to do your research and check out the websites first before you sign up.  The dangerous part about these type of services is if someone does it wrong it can actually really hurt your website.  Links that are built around the internet have a lasting effect and never really go away unless the site is deleted and taken down.  Sure, an experience internet expert knows how to 301 redirect bad links to the new links, but the average person is not going to know how to use the Moz toolbar and do this.  That means there site will be penalized by Google for having the bad link out there.  There are some situations though where there are so many bad links that it can actually be impossible to bring a site back.  In most cases there is a maximum number of links that can be redirected and fixed and if that threshold is surpassed then a spammed website might be permanently damaged.  The link fixing software is very expensive and only a big company would have access to it so as a small business you really have no other options.  I hope that helped you understand search engine marketing better and the technical nature of this work.  In a lot of ways the average business owner would be served by outsourcing this aspect of their company to professionals and focusing on what they do best.  If your budget doesn’t allow this then your next best option would be to go to YouTube and start watching videos until you learn enough to do the basics by yourself.  I hope that helps and if you interested in bringing your startup or company to the New York City then hopefully this website will give you the tools you need.

A Second Six Minutes To Success Review!

Six Minutes To Success Review

Have you heard of Bob Proctor? I can imagine that if you are reading this article that you have. Bob is one of the leading coaches in the world when it comes to the law of attraction. He has been studying the law and personal development for 54 years. I don’t know of anyone who has the credentials, results, and knowledge that Bob has in this field.

Now there are a lot of people who attempt to teach the law, but very few even have a clue what they are talking about. They dress nice and can sell ice to an eskimo, but do they really know what they are talking about? Bob has proven results through his thousands of students. Not only does this show he knows what he is talking about, but also that he is a great teacher.

What is the law of attraction? It was really made popular recently by the movie “The Secret” and became a household phrase. The law has been around since the beginning of time. It has been taught in the Bible and is in some of the greatest business books of all time. I would have to write another book here to completely explain it all, but for a summary, the law is a universal truth on what it takes to attract what you want into your life. Now people argue this law all the time, but it has been proven in so many ways and in so many instances. Jesus taught of the law if you read closely. The nay sayers are non believers who don’t understand and never will until they get out of the vibration they are in. The real law of attraction is more about vibration. The vibration you are in based on certain factors determine what you attract into your life. this is the true law. There are many factors that determine your vibration. Some of these are thoughts, what you focus on, feelings, and belief or passion. When these align, your body goes into vibration. It is a scientific fact that everything is energy and everything is what it is based on it’s level of vibration. If everything is vibration, and similar vibrations attract each other, then wouldn’t it make sense that you would want to get in the vibration of what you want?

Let me put it in an example to understand better. We have all gotten around someone that you just immediately felt like you needed to get away from. They didn’t have to say or do anything, it was simply a deep feeling. They were in a different vibration then you (typically a negative one). Positive vibrations tend to attract not repel. Attracting anything else or repelling anything else in life is no different whether you believe it or not. Relationships are very much an example. I’m sure you can think of a time where someone was attracted to you and another time where nothing physically had changed or maybe even said or done, but they all of a sudden didn’t feel the same. Now, we can argue that something may have happened on their end that caused that and so on, but there are times where virtually nothing changes except your vibration and if it doesn’t match theirs then there won’t be a connection anymore.

Hopefully you are beginning to grasp the idea. I am not a coach like Bob, which is why I would much rather point you to him and have him explain the specifics and how to apply it in your life. He does this quite well in his new program Six Minutes To Success. I have a short review that we added above that talks about this program that I found on youtube and may help a little. I also want to include the review site where you can find out more and get started with a free offer they are currently promoting. I have personally gone through this program and it is now better then ever. They even offer more then when I was involved before. Here is where you can get started: http://www.sixminutestosuccess.net.

I really hope this helps you get started down the right path. Be sure to comment and let us know how the program worked for you.


Law Of Attraction Coaching- Bob Proctor’s Six Minutes To Success

Do You Have Six Minutes To Success? 

    Bob Proctor says that we all have six minutes a day to create magic in our minds.  What does this mean you may be asking yourself?  Essentially, the minds of most people living in todays society are not working at their full potential.  The power inside every human being is so much greater than we have ever been told.  In fact, since birth we have been trained and programmed to believe we have no power.  We have been programmed to believe that were ugly, dis-formed, and irrelevant in the big scheme of things.  That’s why when someone comes around and says, you do have magic in your mind, a lot of people find it hard to believe.  When you think deeply about it, what could be great then a human being?  If you deeply contemplate the human design you will realize that we are perfect in everyday. 

     Canines and other animals were built without thumbs.  Have you ever stopped to consider what the human experience would be like if we didn’t have a thumb?  Something so simple, so basic, that we take for granted all day everyday, but if we didn’t have it, we would have never created the society we have.  Every single detail of the human body has been thought out to make it the most efficient creation on the planet.  Look at the society humans have built?  When you compare us to other species we are one of the few lifeforms that can use tools and other items to create complex societies.  We were also blessed with a brain that allows us to think and reason.  A brain that allows us to create inventions that can travel to the moon and back and time the landing down to a fraction of a second. 

    Staring out at the amazing vastness of the universe one cannot help but conclude that this universe was indeed created.  Science shows us that the universe and world around us are governed by a strict set of laws and criteria.  These laws transfer over into everything we do and that’s where the Law of Attraction comes in.  Bob Proctor is one of the worlds biggest teachers of the law of vibration and attraction.  These laws govern more than just self improvement, these laws govern all things on the planet, all the time.  Bob figured this out at a young age and began applying these principles into his daily life with amazing results.  After learning and succeeding with these natural laws Bob began teaching others.  Over the years he has helped thousands of people build and create the lives they have always wanted. 

picture of law of attraction coaching    The way the Law of Attraction works is simple, whatever thought is brought into the mind, whether feared or revered, will begin to manifest itself in the most convenient ways possible.  So if there is something that you don’t want to happen in your life and you keep thinking about it, it will probably happen.  I know this sounds the opposite of what you would think but stick with me here.  The subconscious mind cannot differentiate between good or bad thoughts.  It simply takes the impression that its given and stores them in a data base.  The impression with the most power, the most repetition, and the most feeling behind it will become the dominate force in your life.  That’s why fear is such a great controller of people, because if your constantly making someone afraid, he will manifest that negative energy in other aspects of his life.  In order to free yourself from these chains of bondage, we need to begin to use this simple truth to our advantage.  If it’s true that all thoughts, whether good or bad, are slowly programing the subconscious mind, then we must change our thoughts to ones that serve us. 

    This is not a “quick fix” process, but a slow reprogramming that can be done over years and years.  Think of it this way, how long has it taken to reprogram you mind to reach the point you are at today?  If your 20 years old then the answer is 20 years.  So to change your bad programming to a form that actually serves you and makes you successful will take a long time.  Don’t worry thought it will not take 20 years to see results.  If you stick with the program you can change your thought patterns in six months or less with hard work.  The way to do this is through affirmations and adding the secret sauce.  The secret sauce is adding emotion and feeling to these affirmations.  The reason this works is because thoughts that have emotion and feeling behind them are more powerful then those that have no emotion. 

    So go ahead, get excited and begin change your mind today.  If you begin saying affirmations like “I am successful” over and over again your mind will begin to believe it.  Don’t forget to put that emotion and feeling behind the words and you will improve your results dramatically. 

  I wanted to share a great review on Bob Proctors course: Law of attraction coaching – six minutes to success review.

They also have some really great videos on the law of attraction, Bob and his other works, as well as some other great information and products. You can watch those videos on their Law of attraction coaching youtube channel

Online Start-up Example – Principle Northwest Security


Online Start-ups – Principle Northwest Security

I wanted to continue further with our previous discussion about online business startups and what are the key elements that you need to implement in your business. Rather than just talk about it, I wanted to give an example of someone who did just what we are talking about and go over his results and future opportunities he still has.

So here Is Jordans website: Northwest Home Security. Jordan is a friend and he listened to our suggestions of moving away from drag and drop sites and going with a WordPress site instead. Because he did this, his rankings online (which is all that matters in the end) immediately jumped up because WordPress sites are very easy for google bots to read and understand, much like this website. That aside, he was now able to fully control his website as well as hire a professional SEO to come and work on his site. SEO’s do not like to work on “non-WordPress” sites because they have very little to no control over a lot of ranking factors.

Now I understand that unless you have worked with WordPress in the past, they can be very confusing at first and scary to try and learn. My question is, why are you wasting time trying to learn something that you can hire out and focus your time and effort on what you are good at. Penny pinching is not always a good thing. Please evaluate where your time is best spent so you can maximize profits.

Another area Jordan did well when building his site and brand is he built out his “social fortress” like we suggested. Here is an example as well: Principle Northwest Security Facebook. You can see how he set up his Facebook account and linked back to his homepage giving both relevance and authority. Now you may be like my sister and be dead against having a Facebook account, but what do you want more, money and success, or feel like you are cool and important because you don’t have Facebook? Let go of the concerns or worries of having Facebook or other social profiles like so many people have. If the government or anyone else wants your info, they have have it already. Also, if you just don’t like the negative BS that comes with Facebook, just set up a basic profile and create a business page like Jordan. You don’t have to throw your life out there like so many people do.

Another thing Jordan did which I highly recomend, is that he set up a youtube channel and created his first ever video. This can be really tough for a lot of people because they don’t like getting in front of a camera, or have fear that it won’t be good enough, or a host of other reasons. Let me show you one of Jordans videos so you can see that it doesn’t have to be very special at all, you just need to get something up and start getting out there. Here is his video:

As you can see, a video doesn’t have to be anything special. In fact, the more unfiltered and real, the better!

We really hope this helps you grow your online business.

Starting A New Internet Business Online

online business startup

Online Business Start-Ups

I just wanted to give a quick rundown on new businesses who are wanting to start online. We will give a few quick pointers that you should take into consideration to start on the right foot.

Key Points:

  1. Build your site on WordPress! Drag and drops or Weebly sites are really nice and easy for a beginner, but they have soooo many downfalls that I would never take one seriously. Your SEO is limited, which should be enough right there. Getting a Weebly site ranked on page one is possibly, but highly unlikely for any tough keywords. Also, you don’t have control over the site! Weebly owns it if you host on them, not you. If you ever want to transfer away from the site, it is a huge pain in the ass. Avoid for long term businesses.
  2. DO NOT, use linking services to rank your website! These are typically inexpensive people who say they can help you rank by sending links to your site. This used to work 5-10 years ago, but now this is considered spam and can get your website deindexed for life. This means no one will ever find you. Just don’t do it unless you are a trained professional SEO who makes or charges at least $1,600.00 a month.
  3. Build a “social fortress”. There are hundreds of social websites on the internet. After you set up your website, get on as many of these sites as you can. The most important being Facebook, Youtube, Twitter, Pinterest, LinkedIn, and Google plus.

Break any one of these rules and you will be hurting for a long time. If you are serious, treat your business seriously and invest where money is best used. Get a quality theme for your website, make sure it is mobile friendly and don’t fear paying someone good money to do what you don’t know. Being cheap will get you screwed online. Google rewards people who put time, money and effort into their websites.