Online Business Start-Ups
I just wanted to give a quick rundown on new businesses who are wanting to start online. We will give a few quick pointers that you should take into consideration to start on the right foot.
- Build your site on WordPress! Drag and drops or Weebly sites are really nice and easy for a beginner, but they have soooo many downfalls that I would never take one seriously. Your SEO is limited, which should be enough right there. Getting a Weebly site ranked on page one is possibly, but highly unlikely for any tough keywords. Also, you don’t have control over the site! Weebly owns it if you host on them, not you. If you ever want to transfer away from the site, it is a huge pain in the ass. Avoid for long term businesses.
- DO NOT, use linking services to rank your website! These are typically inexpensive people who say they can help you rank by sending links to your site. This used to work 5-10 years ago, but now this is considered spam and can get your website deindexed for life. This means no one will ever find you. Just don’t do it unless you are a trained professional SEO who makes or charges at least $1,600.00 a month.
- Build a “social fortress”. There are hundreds of social websites on the internet. After you set up your website, get on as many of these sites as you can. The most important being Facebook, Youtube, Twitter, Pinterest, LinkedIn, and Google plus.
Break any one of these rules and you will be hurting for a long time. If you are serious, treat your business seriously and invest where money is best used. Get a quality theme for your website, make sure it is mobile friendly and don’t fear paying someone good money to do what you don’t know. Being cheap will get you screwed online. Google rewards people who put time, money and effort into their websites.